And since then, the number of businesses using our other business messaging service - paid messaging on WhatsApp - has grown by 40% quarter-over-quarter,” Zuckerberg said in the Q1 2023 earnings call.Ĭurrently, the company doesn’t declare separate revenue for WhatsApp, but clubs it with the “other” category. “I shared last quarter that click-to-message ads reached a $10 billion revenue run rate. These categories included utility, authentication (to send one-time passcodes), marketing, and user-initiated service conversations. In February, it announced changes in the pricing structure and messaging categories on WhatsApp. Over the last few months, Meta has taken concrete steps toward increasing revenue earned through paid messaging.
